I have spent the last 5.5 years on the island of Maui where I was able to live out numerous creative projects of my dreams.

I managed the sales and operations department for a local Maui swimwear brand along with co-producing and co-directing large campaign and studio shoots. I also produced and styled campaign shoots for many other businesses - from full day studio shoots to hiking up mountains at sunset.

I’m thrilled to be back in my beloved hometown of Wilmington, North Carolina, and bring my knowledge and experience to the East Coast.

I have a huge appreciation for personal style and everything that goes into making a project come to life. I understand what it takes to build a brand and the importance of translating that into a visual that you can be proud of.

Along with the idea creation process and production, I have an eye on the technical details as well - from location lighting to model posturing and/or product positioning.

For all projects that I am a part of, I encourage sustainability, and offer ideas for ways that we can achieve our goal, and be Earth conscious.

Claire King Luft | Creative is a digital portfolio of projects that I am so grateful to have been a part of. Welcome!